Thoughtful, creative campaigns for brand experiences that connect.

01 — Introduction

Assistant Retail Store Manager moving into brand experience and event marketing. I design in-store events and concept-led campaigns that feel thoughtful in the moment and memorable afterwards, from relaunch experiences to analysis of how brands show up online and offline.

02 — Experience

Hands-on experience planning and hosting in-store events, building relationships with customers and influencers, and spotting where the customer journey can be improved, then turning those moments into campaigns that make more sense.

A Concise Overview Of My Career

Education

Business Entrepreneurship and Innovation, University of Greenwich

2022—2025

Business Management and Law, Manchester Metropolitan University

2021—2022

Business BTEC Level 3 Extended Diploma, Brockenhurst College

2019—2021

Work Experience

Assistant Manager

The Body Shop (Jul 2025–Present)

Summer Camp Counsellor

LINX Camps (Jun 2024–Aug 2024)

Personal Assistant

Aspire for Equality (Sep 2023–Jun 2024)

Industries I worked in

Beauty and skincare (in-store events, relaunches, customer experience)

Retail (customer service, sales and store operations)

Social impact (events and admin support at Aspire for Equality)

Education / Youth (summer camp programmes at LINX Camps)

Non-profit / Social impact (Girl Guides Leader to support children with learning differences)

Skills

Market Research

Campaign Planning

KPI Tracking

Power BI

Canva

Microsoft Office

Problem Solving

Adaptability

Strategic Thinking

Clear Communication

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